Bulgari
Project Details
GOAL :
Encourage the desire to purchase Bvlgari’s new perfume collection by offering an immersive, multi-platform experience reflecting the brand’s identity.
TARGET :
Consumers and Press
TARGET :
Young consumers, press and influencers.
DURATION :
2 X 1’30
BUDGET :
$$$
Project context
The experience showcases the unique concept and identity of the collection by associating each perfume with the Italian landscape it references. Visitors can virtually explore these landscapes while discovering the olfactory notes of each fragrance, creating a powerful sensory connection.
The Virtual PR Event :
The Overlap Factory, in collaboration with Bulgari’s scenography agency, developed an immersive experience based on the physical journey initially designed for the event. Magical motion design elements were added to enhance this experience, making it both memorable and unique.
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