Paco Rabanne
Project details
GOAL :
From in-store POS advertising, the customer aims at the bottle of the latest Paco Rabanne perfume fragrance “Invictus Victory” to immerse himself at 360° in this new universe at 360°. At the end of the experience, a comparison between the different fragrances in the Invictus range is revealed, making the animation a real sales tool.
TARGET :
Paco Rabanne customers who are keen to discover what’s new. Prospects who want to understand which fragrance in the range best suits them.
DURATION :
30″
BUDGET :
$$
Project context
Initially conceived as a “brand awareness” experience, centred around the new fragrance and its DNA, the in-situ experience, installed at various retailers around the world, was subsequently modified to become a real sales support tool. In a disrupted health context, especially in shops, it was important for Paco Rabanne to give autonomy to their customers in search of the ideal fragrance.
In addition, to further engage passers-by in the experience, a competition was set up.
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