Cartier manufacture
Project details
GOAL :
To allow New York customers at the famous Manhattan Mansion to be magically transported to the Cartier factory in Switzerland. They can visit the places where the brand’s watches are made, from the creation of the first sketches to the reliability tests, including the production of the multiple elements that make up the watches.
TARGET :
Clients of the Mansion,
in New York
DURATION :
1min30
BUDGET :
$$
Project context
The Mansion wanted to offer an activation to customers present in the boutique waiting to pick up their watch. In order to make this wait as painless as possible, SkyBoy with its platform The Overlap Factory invented an immersive journey through the manufacture, integrating a good dose of magic and interactivity.
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