Coca-Cola

PROJECT DETAILS

GOAL:
Dive into the world of Coca-Cola from an in-store corner within a viral immersive experience with selfie taking to share.

TARGET:
Consumers of the brand, Gen Z.

DURATION:
30s

BUDGET:
$

PROJECT CONTEXT

In addition to its in-store physical campaign for the release of the Zero Words line, the Coca-Cola brand wanted an experience where emoticons evolve in a fun way around the viewer. For an additional virality, participants could take an animated selfie and receive it to share it on the networks.

Partner: Strada Marketing Agency

PROJECT GALLERY

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