Volkswagen
PROJECT DETAILS
GOAL :
Create a multi-channel experience to unveil the new Volkswagen ID Buzz van in an original, immersive way, on all media of their French campaign (TV, DOOH, Print, Web).
TARGET :
Families, Professional buyers, Brand advocates
DURATION :
2 min
BUDGET :
$$$
PROJECT CONTEXT
For the launch of the new Volkswagen ID Buzz van, the brand aimed to create an original and immersive multichannel experience across all campaign platforms (TV, DOOH, Print, Web). The goal was to evoke both emotion and nostalgia while showcasing the product’s features.
Viewers, sitting comfortably at home, encounter an advertisement (on TV, online, or in print) featuring a QR code. Scanning the code transports them on a time-travel journey to explore the van in 360°. The experience allows them to view the vehicle from every angle and delve into its story. A prize draw offers participants who have provided their contact details the chance to win a van trip and other prizes.
At the end of the experience, an appointment for a vehicle test drive is automatically scheduled based on the interactions made throughout the experience.
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