YONNE 2024
Project details
GOAL :
Promote the towns of Yonne for the passage of the Olympic Flame for the 2024 Games by offering an interactive and immersive experience through an augmented poster.
TARGET :
Tourists, residents
DURATION :
∞
BUDGET :
$
Project context
In collaboration with the Orange Events team, The Overlap Factory has created an augmented poster that allows users to explore the main cities of Yonne through an immersive mobile experience.
Visitors encountering the poster, whether on the street, at the Tourist Office, or elsewhere, simply need to scan it. The flame then comes to life, transporting them into a virtual world where information about each city is revealed. Among the experiences offered, the 360° drone tour of the Abbey is particularly magical and memorable.
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