ENVY™
Apple
Project details
GOAL :
To promote the ENVY™ apple in an immersive and sensory way to attract buyers and distributors.
TARGET :
Professional buyers, distributors
DURATION :
2 min
BUDGET :
$
Project context
To stand out from other apples on the market, Blue Whale, producer of ENVY™ apples, and the communication agency Change partnered with The Overlap Factory to create an innovative mobile experience.
This experience, directly accessible through promotional packs sent to buyers and distributors, begins with an augmented reality interaction featuring one of the apples from the pack. Users are immersed in a captivating sensory journey, highlighting the unique features of this exceptional apple: its vibrant color, alluring aroma, firm texture, and delicious taste.
At the end of the experience, visitors have the opportunity to schedule an appointment with a sales representative to purchase the product.
This immersive experience is also showcased at agricultural fairs on Blue Whale’s stand.
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