Galeries Lafayette
Project Details
GOAL :
Bring Lorenzo Papace’s origami bear to life and bring the magic of Christmas under the famous glass roof
TARGET :
Families
DURATION :
1 min
BUDGET :
$$
projeCt CONTEXT
SETUP
The “Extra Polar Christmas” event, developed by The Overlap Factory, virtually transformed Galeries Lafayette into a magical arctic scene by overlaying animated images onto the physical store environment. Through the screen of their smartphones or provided tablets, visitors could see the polar scenery unfold around them, 360°, on the balconies and under the dome.
A dedicated area in the store enhanced the experience, with hostesses guiding customers through the immersive journey. Thanks to The Overlap Factory’s unique and patented technology, which overlays real images onto reality with greater precision than traditional augmented reality, visitors enjoyed a seamless experience. Moreover, the images could be shared online, extending the event beyond the physical space to social media. The campaign’s success was as impactful in-store as it was viral online, further solidifying Galeries Lafayette’s status as a leader in retail innovation.
User Experience
The “Extra Polar Christmas” campaign by The Overlap Factory virtually transformed Galeries Lafayette into a magical arctic scene through the overlay of animated images onto the store’s real environment. Visitors could use their smartphones or tablets provided on-site to see the polar decor come to life around them, in 360°, on the balconies and under the iconic dome.
To enhance the in-store experience, a dedicated space was set up, where hostesses guided customers through the journey. The unique and patented technology by The Overlap Factory, which layers real images onto the environment with greater precision than traditional augmented reality, allowed visitors to seamlessly experience the magic. Moreover, the images could be easily shared online, extending the campaign’s reach beyond the store to social media platforms. As a result, the “Extra Polar Christmas” campaign was not only a retail success but also a viral phenomenon for Galeries Lafayette.
SUCCess
This immersive and poetic experience received an exceptional response from visitors of all ages: the video was viewed over 250,000 times in less than two days on the Galeries Lafayette Facebook page, making it the most viral video in their history. Nearly one million people were reached on social media, purely organically.
The app, enabling users to experience this event on their smartphones, was used nearly 49,000 times by curious visitors eager to see the show. This experience captivated customers of all generations, who gazed up at the dome, hoping to catch a glimpse of the polar bears and snowflakes. Major French and international media outlets, such as BFM TV, The Good Life, Luxury Daily, Maddyness, and LSA, praised this unique initiative, highlighting its creative, innovative, and unprecedented nature.
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