American Vintage
PROJECT DETAILS
GOAL :
Animate a multi-channel campaign to promote the brand’s winter collection through an immersive experience in the window and on social networks.
TARGET :
Youth (female/male), Brand customers
DURATION :
1 min
BUDGET :
$$
PROJECT CONTEXT
From the American Vintage shop windows, but also from the brand’s social networks, the spectators follow the snowflake in 360° within a forest in timelapse which is transformed in a Christmas landscape. Immersion and engagement are reinforced by a draw allowing the winner to go to Lapland.
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