Benin “Sugarloaf” pineapple
Project details
GOAL :
Host Benin’s largest stand at the Shanghai Agricultural Show, highlighting its endemic fruit: the “Pain de Sucre” (Sugarloaf) Pineapple.
TARGET :
Trade show visitors, buyers, and Chinese dignitaries
DURATION :
∞
BUDGET :
$$
Project context
To open the Chinese market to the sale of its endemic pineapple, Sugarloaf “Pain de Sucre”, the country of Benin organized a large-scale stand at the Shanghai Agricultural Show in October 2023. Thanks to The Overlap Factory, the images illustrating the pineapples could expand and immerse visitors in the heart of Beninese plantations, via tablets present on the stand or the passers-by’s smartphones.
The experience not only allows you to travel in an original way to the heart of Benin, but also to discover, in a virtual museum, all the other riches of the country: arts, crafts, technology and tourism.
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