Bulgari
Project Details
GOALS :
The Immersive Virtual Shop :
Create a digital immersive experience to make consumers want to buy the new fragrance Collection: Allegra, and activate it on multiple platforms (websites, social medias, etc.) to maximize the audience reach.
The Virtual PR Event :
Create a virtual showroom, to present the new fragrance Collection to the Press.
TARGET :
Young consumers, press and influencers.
DURATION :
2 X 1’30
BUDGET :
$$$
Project context
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