Coca-Cola
PROJECT DETAILS
GOAL:
Dive into the world of Coca-Cola from an in-store corner within a viral immersive experience with selfie taking to share.
TARGET:
Consumers of the brand, Gen Z.
DURATION:
30s
BUDGET:
$
PROJECT CONTEXT
In addition to its in-store physical campaign for the release of the Zero Words line, the Coca-Cola brand wanted an experience where emoticons evolve in a fun way around the viewer. For an additional virality, participants could take an animated selfie and receive it to share it on the networks.
Partner: Strada Marketing Agency
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