Darphin
Winter Garden
PROJECT DETAILS
GOAL :
– Invite consumers, media and influencers to discover Darphin’s new care product: the Stimulskin Plus creme, and celebrate holidays in an experiential manner.
– Capitalize on a real scenery to create two digital experiences related to the theme of the global campaign.
TARGET :
Media & Influence
Darphin’s consumers
BUDGET :
$$
PROJECT CONTEXT
To celebrate the end of 2021, Darphin wishes to communicate about the holidays and the launch of a new product. This project was created around a single theme : the Winter Garden, and is modulable (2 in 1) in order to personalize the message to different targets.
- Media and influencers can access a premiere to discover the holidays campaign and the new product, with an exclusive virtual tour of Darphin’s laboratories.
- With the purchase of the new product, and after having found different products of the Stimulskin line hidden in the virtual environment. clients can access a discount coupon.
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