Deezer – Dadju
project details
GOAL :
Promote the launch of Dadju’s latest album and create buzz on social media thanks to a unique experience
Contests + Drive-to-e-shop (Deezer)
TARGET :
Young public, rap/soul music fans
DURATION :
2 mois
BUDGET :
$$
PROJECT CONTEXT
To surprise passersby and fans of the artist, The Overlap Factory and the music platform Deezer came up with the idea of integrating an augmented reality experience into the giant canvas set up in the Halles district of Paris.
For a month, anyone scanning the QR code could see the artist appear in augmented reality, interact with them, and try to win tickets to their upcoming concert. Additionally, they had the option to purchase the artist’s latest album with a single click on Deezer.
CONTACT US
