Dior
Couture
PROJECT DETAILS
GOAL :
Showcase Dior’s silk scarves via an artistic digital experience, capable of being lived in-store and online (website, newsletter, social networks), and allowing you to discover the different patterns and colours of the collection.
TARGET :
Customers and visitors to the Dior boutiques.
Aficionados, who follow the House of Dior via digital platforms.
DURATION :
40sec
BUDGET :
$$
PROJECT CONTEXT
For the launch of its silk scarf collection, Dior wishes to capitalise on the finesse and aestheticism of its creations in an experience based on emotion, imagination, and the beauty of images.
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