Dior jewellery
Project details
GOAL :
In the four corners of Asia, to give visitors to Dior pop-up stores an immersive experience in connection with its new Lucky Charm jewellery collection. SkyBoy with its platform The Overlap Factory then creates a complementary interactive experience to be lived on site for more animation, and which also makes it possible to live the pop-up online for those which could not go there.
TARGET :
Asian clientele
DURATION :
2min
BUDGET :
$$
Project context
Dior Jewellery wanted to showcase its collections in a magical experience to be lived directly in the shop or from its social networks (in particular WeChat). The experience had to be both immersive and interactive while presenting the brand’s products.
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