Edenred Smart City
Project details
GOAL :
Create a mobile game to bring together visitors who don’t know each other, while introducing them to the Edenred offer, at the Vivatech 2023 show.
TARGET :
Vivatech Visitors
DURATION :
3 min
BUDGET :
$$
Project context
The services offered by Edenred concern several aspects of an employee’s life: transport, leisure, catering, etc.
During the Vivatech 2023 technology fair, Mythologies Agency and The Overlap Factory imagined an event on a stand combining conviviality, fun, and technology and allowing people to discover (and then remember) the group’s various offers.
The mobile game was central: anyone going to the stand had to find 2 other people to play on their smartphones; everyone then competed in 3 successive games (car race, skill game and image analysis), giving way to a podium. These games all evoked an aspect of Edenred’s services that the players would then remember.
At the end, all players could participate in a big draw with an impressive prize. They also won a fruit cocktail at the bar where the facilitators were waiting for them for further discussions.
contact us
