Elie Saab

Project details

GOAL :
Offer in-store immersion in the world of Elie Saab by using graphic elements from the advertising campaign

TARGET :
Young and feminine clients

DURATION :
45s

BUDGET :
$

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SCAN TO LIVE THE EXPERIENCE!

Live the experience !

PROJECT CONTEXT

For the release of Elixir, the latest fragrance from the House of Elie Saab, The Overlap Factory created an immersive experience to be enjoyed in-store, using the aesthetics of the arabesques and images from the brand’s campaign film. In order to create even more engagement, the set reveals a winning moment for customers to pick up on site.   Partner: Give Back Beauty

PROJECT GALLERY

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Station F, Programme LVMH, 75013 PARIS
+33 (0)1 83 62 17 15
contact @ overlap-factory · com

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