Elie Saab

Project details

GOAL :
Offer in-store immersion in the world of Elie Saab by using graphic elements from the advertising campaign

TARGET :
Young and feminine clients

DURATION :
45s

BUDGET :
$

SCAN TO LIVE THE EXPERIENCE!

PROJECT CONTEXT

For the release of Elixir, the latest fragrance from the House of Elie Saab, The Overlap Factory created an immersive experience to be enjoyed in-store, using the aesthetics of the arabesques and images from the brand’s campaign film. In order to create even more engagement, the set reveals a winning moment for customers to pick up on site. Partner: Give Back Beauty

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Tagged Retail & Luxury

Elie Saab

Project details

PROJECT CONTEXT

PROJECT GALLERY

CONTACT US

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