Fendi Deconstructed Peekaboo
PROJECT DETAILS
GOAL :
Show the new Fendi Peekaboo bag in an artistic way in the US FENDI pop-up stores.
TARGET :
Clients and customers of FENDI pop-up stores
DURATION :
2 months
BUDGET :
$
project CONTEXT
For the opening of a pop-up store dedicated to the Peekaboo bag, Fendi wanted to show the know how related to this iconic accessory.
All around it and in a very artistic way, the user discovers every assembling step of the bag. Thanks to the crafting methods images incrusted, Fendi opens its fabric’s doors to the visitors.
A redirection to the seller’s website allows the user to get more information on the bag, and even to buy it.
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