Fendi
The marble Expérience

PROJECT DETAILS

GOAL :
To introduce the new Peekaboo Marble bag (FW21) in an innovative and artistic way, from inside the FENDI shop in New York.

TARGET :
Customers and visitors of the FENDI NYC flagship shop

DURATION :
40sec

BUDGET :
$$

SCAN TO LIVE THE EXPERIENCE !

PROJECT CONTEXT

On the occasion of the release of a new capsule entitled “Marble”, FENDI wishes to unveil its new associated bag via a digital experience in shop.

The aim is that this activation is the only way for visitors and customers to discover the bag in the shop, as it is not present on the shelves. A redirection allows them to buy the object online.

The experience becomes both a drive-to-store and a drive-to-e-shop.

PROJECT GALLERY

contact us

Privacy Policy

This site uses cookies so that we can provide you with the best possible user experience. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team understand which sections of the site you find most interesting and useful.

Find out more about our Privacy and Cookies Policy.