Hennessy V.S.O.P.

Project details

GOAL :
From the packaging of the “Hennessy VSOP” Cognac bottle, the consumer can very quickly be immersed in the graphic universe of Refik Anadol, thanks to a scan of the QR code present on the packaging of the bottle.

TARGET :
Hennessy consumers, in particular Chinese customers.

DURATION :
50″

BUDGET :
$$

SCAN TO LIVE THE EXPERIENCE !

Project context

On this project, SkyBoy with its platform The Overlap Factory was lucky enough to work in collaboration with the famous digital artist Refik Anadol. Refik Anadol created a 20m² room called the Infinity Room, allowing a number of VIPs to enjoy a unique immersive experience. SkyBoy was commissioned to create the online version of this experience and link it to the brand’s e-commerce site.

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