In the footsteps of Mr. Dior
Project details
GOAL :
Showcase Christian Dior’s legacy through exclusive and interactive tours in Paris’ Triangle d’Or.
TARGET :
V.I.C. customers visiting Paris
DURATION :
5 x 2 min
BUDGET :
$$$
Project context
Maison Dior offers exclusive tours to highlight Christian Dior’s legacy in the prestigious Golden Triangle of the 8th arrondissement in Paris, where he lived and established his workshop until his passing in 1957.
During their visit to Paris, select high-profile clients or esteemed partners have the opportunity to enjoy a guided tour of the neighborhood, accompanied by an expert on the designer’s history. Using tablets, they can explore the area transformed by Dior’s influence, providing a magical and poetic experience that enhances the guide’s narrative.
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