Label 5
Project details
GOAL :
The Genius Glass experience allows the user to find the cocktail that best suits their style. At the end of the animation, a Label 5 bartender shows the exact recipe for the cocktail, with all the necessary ingredients, so that the user can make it himself.
TARGET :
Consumers of Label 5 drinks and cocktails
DURATION :
5 x 30sec
BUDGET :
$
PROJECT CONTEXT
![](https://overlap-factory.com/wp-content/uploads/2022/04/logo-label-5-skyboy.png)
As part of a marketing campaign, glasses of Label 5 whisky were included in a pack alongside a Label 5 bottle. Other glasses were distributed at exclusive nightclub events. The user scanned the QR code engraved directly on the glass and saw the genie magically come out of the glass.
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![](https://overlap-factory.com/wp-content/uploads/2021/05/Equipe-SkyBoy_new_optim.jpg)
Tagged Retail & Luxury