Lancôme
PROJECT DETAILS
GOAL :
Support the release of the perfume through an in-store and print experience
TARGET :
Young and feminine clientele
DURATION :
30 sec
BUDGET :
$$$
PROJECT CONTEXT
For its first collaboration with L’Oréal Luxe, SkyBoy with its platform The Overlap Factory brings you into the bewitching universe of the new Lancôme fragrance: Idôle. The experience is lived through the bottle itself as well as the advertising posters to offer everyone the opportunity to experience, like Zendaya in the TV commercial, a magical moment.
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