Support the release of the perfume through an in-store and print experience
Young and feminine clientele
CONTEXTE du projet
For its first collaboration with L’Oréal Luxe, SkyBoy brings you into the bewitching universe of the new Lancôme fragrance: Idôle. The experience is lived through the bottle itself as well as the advertising posters to offer everyone the opportunity to experience, like Zendaya in the TV commercial, a magical moment.