Maasmechelen
Project details
GOAL :
Create an immersive, playful experience to attract and engage customers while showcasing the village’s luxury and special offers.
TARGET :
Visitors to the Luxury Retail Village; Shoppers of all ages
DURATION :
2 x 1 min
BUDGET :
$$
PROJECT CONTEXT
“Shopping is in our Nature”… To showcase the enchanting luxury shopping experience at Maasmechelen Village in Belgium and highlight the group’s slogan, The Overlap Factory has crafted an immersive mobile experience. This experience lets visitors uncover what happens at night, when the village sleeps, the stores are closed, and the surrounding wildlife roams the streets. The animals, adorned with beautiful accessories, amusingly mimic human behavior.
Participants can also engage in an interactive game, searching for fireflies in the landscape. If they succeed within the allotted time, they are directed to a contest where they can win shopping vouchers.
Playful and poetic, this experience can easily be shared on social media, and during key times of the year, it can spotlight special promotions or exclusive contests.
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