Orange Samsung
PROJECT DETAILS
GOAL:
– Promote the new Samsung S22 Ultra with a 2-week emailing and texting campaign
– Invite users to download refund offers
– Share the experience on social networks and between users
TARGET:
Clients and prospects of Orange offers who are Samsung owners
DURATION :
1′
BUDGET :
$$
Project context
Immersive experience: In order to surprise users with a very different promotion from Orange competitors’, SkyBoy with its platform The Overlap Factory decided to plunge the newsletters’ recipients inside a galaxy, like spacemen, via their smartphones. Users had to be able to share the activation on social media or with their friends, showing the different technical details of the device, and its accessories and campaign movies.
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