To promote the release of the new perfume of Philipp Plein, investing a district of Paris in order to stick to the campaign film of the brand.
Young and female customers
For the release of Philipp Plein’s Fatale perfume, SkyBoy replaced the Vendôme column with the Fatale bottle in an immersive experience featuring excerpts from the brand’s campaign film. The spectacular aspect of “hacking” the city of Paris makes the experience viral and memorable.
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