Sandro
PROJECT DETAILS
GOAL :
– Increase artistic scenography of the SS22 season’s worldwide showcases.
– Highlight the liberty and love values of the collection’s campaign through a viral experience allowing to share personalized messages with the community.
TARGET :
Passerby Sandro’s shops showcases
Brand customers
DURATION :
1 min
BUDGET :
$
PROJECT CONTEXT
On the occasion of the release of its new SS23 collection, about sharing, loving and liberty, Sandro wishes to capitalize on the artworks created exclusively for this campaign and exposed in all of the showcases of its network : kites by Louis Gibson.
Skyboy with its platform The Overlap Factory intervienes to bring those kites to life in order to transport the users to the places where the shooting of the campaign took place. Thanks to a skywritting effect, the kites write personalized messages in the sky: Let’s Fly Away!
The user is invited to share the message to viralise the experience.
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