LVMH – The Maison des Startups
Project details
GOAL :
Showcase LVMH’s entrepreneurship and startups with an augmented reality card featuring interactive content.
TARGET :
Employees, partners, customers of the Luxury group
DURATION :
∞
BUDGET :
$
Project context
To highlight entrepreneurship, intrapreneurship (DARE), and the impressive range of startups at the Maison des Startups, LVMH’s innovation division created a printed card distributed to all Group Directors as well as their partners and clients. The Overlap Factory enhanced this card with augmented reality, enabling access to all audio, video, and written content behind the illustrations and titles of the printed version.
This interactive feature is updated regularly and offered in multiple languages, reflecting changes each year.
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