VOLCAN
X.A. Tequila
PROJECT DETAILS
GOAL :
Create an immersive and emotional experience around Volcan de mi Tierra tequila to engage prospects and clients with innovative packaging.
TARGET :
Customers and prospects of the brand – bars, hotels, restaurants, distributors
DURATION :
1 min
BUDGET :
$$
PROJECT CONTEXT
For the launch of the new Mexican tequila Volcan de mi Tierra, produced by Moët Hennessy Diageo, the marketing team decided to enhance the packaging of the bottles sent to prospects and top clients with a striking immersive experience that highlights the intense warmth of the spirit, akin to a volcano.
The Overlap Factory and the agency Servaire designed a visual that blends emotion with innovation. Recipients of the package experience this by scanning the QR code printed on the packaging with their smartphone. At the end of the experience, users are invited to contact a brand representative or visit the website directly.
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