Zenith manufacture
Project details
GOAL :
A brand awareness experience that takes international customers on a virtual tour of the famous manufacture. The 360° experience features the heroes of the brand’s history in a dreamlike way.
TARGET :
International clientele
DURATION :
1min
BUDGET :
$$
Project context
Initially conceived as an Overlap Reality® experience to be lived from the Zenith boutiques, the health crisis of 2020 led us to transform the project into a 100% virtual experience. It is from the website www.zenith-watches.com and from the social networks that customers were able to be immersed in a magical experience taking place in the heart of the factory in Le Locle, Switzerland.
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